Edesia+Nutrition
Job Title: Brand Marketing Manager
Industry Sector: Ingredients/Functional Foods
Job Categories: Management - Product
Management - Sales
Marketing
Merchandising

 Contact Information
 
Company Name: Edesia Nutrition
  Address: 550 Romano Vineyward Way
North Kingstown, RI 02852
United States
  Company Phone: 401-272-5521
Web Site: https://www.edesianutrition.org/


Job Description
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The Position: Brand Marketing Manager

JOB TITLE: Brand Marketing Manager
REPORT TO: Deputy Director
LOCATION: North Kingstown, Rhode Island
HOURS: Full-time

JOB SUMMARY:

The Brand Manager will be responsible for directing marketing activities around Edesia’s newly launched Little Nut product line. All proceeds from the sale of Little Nut are funneled back into Edesia’s mission of preventing and treating malnutrition in the world’s most vulnerable populations. The role is responsible for conceiving, implementing, and analyzing the effectiveness of various marketing efforts in pursuit of establishing Edesia as the leader in a newly implemented product category.

RESPONSIBILITIES AND DUTIES:

  • In conjunction with Edesia’s commercial products team, which includes a design/branding agency and expert consultants, lead and develop Edesia’s overarching marketing strategy for Little Nut and product extensions
  • Responsible for driving brand revenue and profitability against financial goals
  • Assist in developing marketing budget and manage budget across all product lines
  • Develop and manage marketing campaigns and projects designed to build awareness and drive sales
  • Design, implement, and manage digital marketing strategy through, for example, Google Search & Display, Facebook Display, and Instagram Display
  • Analyze success of various marketing campaigns, including analytics related to the customer acquisition cost and lifetime customer value. Determine which brand positions, market channels, and promotions/discounts work best to convert sales opportunities
  • Represent Edesia at buyer-focused trade shows and consumer-facing promotional events. Develop, manage, and organize all materials for shows and events
  • Help develop a cost-effective sampling program to increase consumer trial of products
  • Work closely with the Director of Retail Sales to develop in-store promotions
  • Work closely with the Creative Services Manager to implement and maintain a communications calendar for consumer education and outreach
  • Work closely with the Creative Services Manager to develop and nurture a community of influencers including, but not limited to, “mommy bloggers” and pediatricians
  • Work closely with Edesia’s founder to identify and manage an external PR firm. Build awareness of Edesia brand and products through earned media placement
  • Participate actively in the innovation team’s new product development and launch, positioning the company to launch in new product categories

QUALIFICATIONS:

  • Bachelor’s degree in Marketing, Business Administration, or Communications. MBA preferred.
  • 3-5 years of proven experience growing a brand
  • Exceptional verbal and written communications skills
  • Familiarity with online content marketing and social media development strategies
  • Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously under time constraints and within budget parameters
  • The ideal candidate has a proven ability to work and thrive in a fast-paced and ever-changing work environment.

WORKING CONDITIONS:

Domestic travel may be required an estimated 10% of time. Working remote available or relocation package assistance.

The requirements described are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.



Job Location: North Kingstown, RI
Country: United States
Position Type: Full Time
Employee May Telecommute: No
Job seekers must live within: No preference
Required to Relocate: Yes
Required to Travel: Yes
Minimum Experience Required: 3-5 years

Contact Name: Priscilla Gonzalez-Santos
E-mail: jobs@edesianutrition.org

 



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