Job Title: Marketing Director
Industry Sector: Ingredients/Functional Foods
Job Categories: Management - Product
Management - Sales

 Contact Information
Company Name: Edesia Nutrition
  Address: 550 Romano Vineyward Way
North Kingstown, RI 02852
United States
  Company Phone: 401-272-5521
Web Site: https://www.edesianutrition.org/

Job Description
Share |
The Position: Marketing Director

JOB TITLE: Marketing Director
REPORT TO: Deputy Director
LOCATION: North Kingstown, Rhode Island
HOURS: Full-time


The Marketing Director will be responsible for leading all marketing activities around MeWe, Edesia’s newly launched line of commercial products. The MeWe product line targets consumers with nutritious foods at different need states in their lives: from peanut introduction in babies to helping the elderly maintain their weight. All proceeds from the sale of MeWe are funneled back into Edesia’s mission of preventing and treating malnutrition in the world’s most vulnerable populations. The role is responsible for conceiving, implementing, and analyzing the effectiveness of various marketing efforts in pursuit of establishing Edesia’s line of commercial products. Edesia seeks someone who is both a good manager and creative thinker—someone who can capture the attention of our target consumers.


RESPONSIBILITIES AND DUTIES: •In conjunction with Edesia’s commercial products team, which includes a design/branding agency and expert consultants, lead and develop Edesia’s overarching marketing strategy for MeWe and product extensions •Responsible for driving brand revenue and profitability against financial goals •Assist in developing marketing budget and manage budget across all product lines •Develop and manage marketing campaigns and projects designed to build awareness and drive sales •Plan, implement, and manage digital marketing strategy through, for example, Google Search & Display, Facebook, and Instagram •Manage Amazon sales platform and work with broker to optimize Amazon search campaigns •Analyze success of various marketing campaigns, including analytics related to the customer acquisition cost and lifetime customer value. Determine which brand positions, market channels, and promotions/discounts work best to convert sales opportunities •Represent Edesia at buyer-focused trade shows and consumer-facing promotional events. Develop, manage, and organize all materials for shows and events •Help develop a cost-effective sampling program to increase consumer trial of products •Work closely with the Director of Retail Sales to develop in-store promotions •Work closely with the Creative Services Manager and/or Marketing Coordinator to implement and maintain a communications calendar for consumer education and outreach •Work closely with the Creative Services Manager to develop and nurture a community of influencers relevant for the particular segment •Work closely with Edesia’s founder to identify and manage an external PR firm. Build awareness of Edesia brand and products through earned media placement •Participate actively in the innovation team’s new product development and launch, positioning the company to launch in new product categories QUALIFICATIONS: •Bachelor’s degree in Marketing, Business Administration, or Communications. MBA preferred. •5+ years of relevant work experience •Experience growing a brand from the ground up •Familiarity with online content marketing and social media development strategies •Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously under time constraints and within budget parameters •The ideal candidate has a proven ability to work and thrive in a fast-paced and ever-changing work environment •Exceptional verbal and written communications skills WORKING CONDITIONS: •Domestic travel may be required an estimated 10-20% of time. Relocation package assistance.

Job Location: North Kingstown, RI
Country: United States
Position Type: Full Time
Employee May Telecommute: No
Job seekers must live within: No preference
Required to Relocate: Yes
Required to Travel: Yes
Minimum Experience Required: 3-5 years

Contact Name: Kate Lucas
Job Application Web Site: https://www.edesianutrition.org/job-openings/


Apply for this job    Back to search    Add to favorites    Print this job

New Search: