Job Title: Western Regional Sales Manager
Industry Sector: Natural/Organic Food & Beverage
Job Categories: Sales - Company/Territory Rep

 Contact Information
Company Name: Wedderspoon Organic USA
  Address: 17 Lee Blvd
Malvern, PA 19355
United States
  Company Phone: 877-296-8403
Web Site:

Job Description
Share |
The Position: Western Regional Sales Manager

Job Title                                  Western Regional Sales Manager

 Location:                                Home Office – Pacific NW, Denver, or Phoenix

 Reports to:                             Senior Vice President of Sales

 Key Tasks:                               Builds strategic relationships with key customers and broker partners within a defined area that drives sales volume and profitable growth for an exciting Manuka Honey focused company.  Channel focus: Grocery and Whole Body/HBC.   

 Primary Objectives:

  • Expand and gain new points of distribution in the Grocery, Natural, and Specialty channels for Wedderspoon Organic, in the Western US markets. 
  • Make regularly scheduled sales calls on all major and minor accounts that meet Wedderspoon sales growth targets.
  • Develop and manage broker and distributor networks to leverage effectiveness and support the company’s sales objectives. 
  • Understand and utilize syndicated data to identify sales opportunities and develop presentations for maximum effectiveness. 
  • Exceed sales and profit goals, within promotional trade spend budget and objectives.
  • Present new products and promotional plans to tailor Wedderspoon product mix to best meet the customer and channel’s business potential. 
  • Provide insights and recommend marketing vehicles and strategies to develop Wedderspoon business and enhance the brand.  

Responsibilities and Accountabilities:


  • Exceptional communication and negotiating skills, to establish effective relationships with customers and brokers.
  • Regular feedback from sales calls and results to Senior Vice President of Sales, Brokers, and Internal Wedderspoon Sales and Marketing Teams. 
  • Provide monthly sales reports, expense reports, and other assigned reports.
  • Liaise with customer service and finance teams to ensure high quality professional service and resolve any issues that may arise.  
  • On-going communication to ensure a seamless continuity of efforts. 

Business Planning:

  • Formulate proactive action plans based on monthly sales results.
  • Execute sales, promotional spend and other plans to drive share and regional sales results.
  • Actively participate in quarterly and annual planning activities to communicate and execute plans with both customers and brokers. 
  • Effectively manage time and travel to meet competing objectives and priorities.
  • Work with Senior VP of Sales to support sales forecasting and coordinate product needs with supply chain and customer service. 
  • Identify industry trends and opportunities – consumer shopping patterns, distributor changes, competitor issues, etc. – and recommend expedient and appropriate actions. 
  • Calculate Margins, Customer Profitability, Promotional Effectiveness, New SKU Payout, Deductions, etc.  

Results Tracking & Management:

  • Utilize internal company sales reports, SPINs and other scan data to regularly review business and spot trends, opportunities in the business.  Follow up with customers and internal departments.  
  • Implement tracking/reporting tools to support division sales objectives. 
  • Develop methods to systematically track and report competitive activity. 


  • Demonstrated success and working brand knowledge of the Natural Food Industry.
  • Well rounded and proven sales experience in Grocery, Natural, Specialty and HBC.
  • A strong team player with a reputation for honesty and integrity.
  • An enthusiastic brand builder, with a passion for health and nutrition, who is thrilled to be carrying the torch for a fast growing Manuka Honey company.
  • Experience managing brokers at both the direct and distributor levels.
  • Demonstrated experience cultivating new accounts and new business opportunities in a fast-paced environment.
  • Excellent written and verbal communication skills required, able to communicate and present material in a concise and compelling manner and command attention while communicating material to audience.
  • Willing to travel and commit long hours to develop sales opportunities.
  • Bachelor’s Degree or equivalent 10+ years of proven sales experience.
  •  Proficient in Microsoft applications, including Word, Excel, Power Point and Outlook. 

Physical Demands:

Ability to stand, walk, sit, talk and listen. Use of hands to grasp, handle, pinch, pick-up and type. Reach with hands and arms. Ability to climb, balance and lift up to 25 pounds. Close, distance and peripheral vision with depth perception and the ability to adjust focus. 

Work Environment: 

Position requires frequent and sometimes urgent travel, and may entail up to 60% overnight travel.     

Physical demands and work environment characteristics described are representative of those that must be met or are encountered by an associate to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The job description does not constitute an employment agreement between the employers and associate and is subject to change by the employer as the needs of the employer and requirements of the job change.

 About Wedderspoon 

Wedderspoon is the category leader that provides natural, cross category solutions to meet the health and wellness needs of today’s consumer. The company is committed to sourcing the highest quality, genuine, raw and Non-GMO verified Manuka and specialty honeys from New Zealand’s pristine countryside. Today, our award-winning and number one selling Manuka, specialty honey, Manuka throat drops and Manuka honey body care products are available around the globe. 

 To Apply 

Please submit your resume and a brief cover letter to



Job Location: Pac NW, Denver or Arizona
Country: United States
Position Type: Full Time
Employee May Telecommute: No
Job seekers must live within: No preference
Required to Relocate: No
Required to Travel: Yes
Minimum Experience Required: 5-7 years



Apply for this job    Back to search    Add to favorites    Print this job

New Search: