Job Title: National Sales Director
Industry Sector: Natural/Organic Food & Beverage
Job Categories: Sales - Company/Territory Rep

 Contact Information
Company Name: The Republic of Tea
  Address: 5 Hamilton Landing, Ste. 100
Novato, CA 94948
United States
  Company Phone: 4153823400
Web Site:

Job Description
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The Position: National Sales Director
POSITION SUMMARY: The Minister of Ambassador Commerce is responsible for managing a team of regional sales managers that oversee multiple broker groups across the USA that work directly with retailers carrying The Republic of Tea. The Minister of Ambassador Commerce will also manage key retailer relationships and develop opportunities to increase tea sales nationwide.


Develop, implement and achieve strategic sales plans, strategies, objectives, policies and procedures that conform to company’s revenue goals and strategic initiatives 
Evaluate product marketability in terms of customer needs. 
Maintain an up-to-date understanding of the company’s teas and industry trends. 
Work within T&E and promotional budget guidelines to build sales. 
Develop and implement strategic sales plans to achieve corporate goals.
Direct sales forecasting activities and sets performance goals accordingly.
Rely on extensive experience and judgment to plan and accomplish goals
Track sales performance against objectives and informs management of results
May manage relationships with key customers
Direct staffing, training and performance evaluations to develop and control sales program.
Lead and direct the work of regional sales managers and key customers on sales and advertising techniques.
Integrate and coordinate lines of business with other departments including customer service, finance, and marketing
Assign sales territory to regional sales managers.
Represent company at tradeshows.
Demonstrate expertise in a variety of the field’s concepts, practices, and procedures. 
Deliver sales presentations to key customers while maintaining relationships and negotiating and closing deals.
Prepare quarterly sales reports showing sales volume, potential sales, and areas of proposed client base expansion for the Strategic Leadership TEAm.
Motivate and energize the sales regionals to make proactive decisions in all their communications.
Assess the competitive landscape and institute changes to the sales program in response to competitors’ changes.
Coordinate liaison between sales department and other sales related units.
Perform a variety of tasks
New Business Development: 
Identify and pursue retailers and tea service purveyors new to The Republic of Tea to build sales in order to meet the strategic goals set annually.  
Develop sales proposals for potential customers. 
Build and deliver effective presentations to sales reps/brokers/customers. 
Sales Management: 
Direct Regional Sales Managers that manage and oversee a network of independent sales reps/brokers. 
Develop sales strategies and new-item initiatives for accounts. 
Establish and maintain working relationship with key customers and national retailers 
Determine customer satisfaction with products 
Work with regional sales managers, broker principals and reps in market place nationwide. 
Bachelor degree with at least 15 years of experience in the field
A minimum of 10 years gourmet, natural or specialty food sales 
A minimum of 10 years broker management experience. 
A minimum of 10 years conventional distribution experience.
A minimum of 5 years in a management position leading a team of employees.
75% domestic business travel and works from company’s Novato office or 1 day at home office per week.
A proven track record of sales achievement in an upscale industry with a specialty brand sold direct. 
Tea retailing experience or natural and specialty retail experience strongly preferred 
Proficiency with MS Office Suite, with demonstrated mastery of using PowerPoint to create effective sales presentations as well as Excel for data analysis 
Excellent Communication skills (verbal and written) including for use in public speaking and presenting to large groups.
Experience using consumer insights, decision trees and syndicated data to tell impactful sales stories 
Successful implementation of a CRM system and strategy 
A wide degree of creativity and latitude is expected.
Strong analytical and tactical skills 
Exceptional organizational skills 
1P Experience with Amazon
Proactive and self-motivated 
Highly adaptable
Advocate of our brand 
Customer focused
Loves sipping tea

Job Location: Novato, CA
Country: United States
Position Type: Full Time
Employee May Telecommute: No
Job seekers must live within: No preference
Required to Relocate:
Required to Travel:
Minimum Experience Required: 10+ years

Job Application Web Site:


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