Natural Industry Jobs
Job Title: Area Sales Manager, San Francisco
Industry Sector: Natural/Organic Food & Beverage
Job Categories: Management - Sales

 Contact Information
Company Name: BOS Iced Tea
  Company Phone: 7608452857
Web Site:

Job Description  
The Position: Area Sales Manager, San Francisco


We believe that healthy should be fun.


BOS Brands is an entrepreneurial, brand building, marketing and sales company focused on the beverage market, with its core product BOS ice tea. Based in Cape Town, Amsterdam, Paris and now San Diego, BOS expects to continue to be a high-growth and fast-paced business. We aim to provide an open, fun, non-hierarchical, inclusive, team-centric working environment where hard work will be rewarded with professional growth, personal achievement and wonderful working experiences.  


Our unique business needs unique individuals to work here.  We are building an exceptional business, and we want people to join us on the adventure. We want people who are creative, optimistic, energetic and committed to what they are doing. BOS feels that if it has extraordinary employees, it needs to be an extraordinary employer and so we aim to create a working environment where employees are happy, motivated, engaged, stimulated and rewarded. BOS is looking for great people to join our team – is that you?



BOS is looking for an Area Sales Manager (San Francisco) to join our team.

This role is responsible for growing the brand in the accounts in the area, across all sales channels (grocery, convenience, foodservice), and for building strong working relationships with distributors servicing the area. This position will report to the Western Region sales lead, represented by John Hein from Advanced Natural Group.



1.   Source New Business

a.    Identify new account opportunities in all channels by collaborating with distributors, or identifying strategic opportunities in your area

b.    Build and execute an effective sales plan to open new accounts at a rapid and consistent pace through your own direct efforts, as well as through your distributor relationships

c.    “Cold call”, “road warrior” and “pound the pavements” to sell BOS products

d.    Share key learnings or contacts within your team to leverage account relationships across areas.

e.    Work effectively with broker teams to identify, and open new business in your area.

2.   Manage Outlet Base

a.    Establish an effective sales call cycle to maintain and grow the brand performance in your area

b.    Build effective relationships and service levels with your outlet base to drive overall brand performance and outlet loyalty to the brand

c.    Build effective systems and incentives to drive performance through third-parties and distributors.

d.    Build a promotion, activation and merchandising plan in conjunction with the marketing teams to drive performance at an attractive return on investment in your area.

e.    Track outlet information on sales systems and keep customer information up to date, develop weekly/monthly sales reports and share performance feedback to internal and external teams.

3.   Deliver Excellent In-store Execution

a.    Grow market share and revenue in-store through  effective trade execution

b.    Execute effective in-store merchandising and promotions (e.g. build displays, establish and expand cold case placements, widen shelf placement, place merchandise in-store, negotiate positioning)

c.    Manage pricing in store, negotiate recommended selling prices and margins.

d.    Track and combat competitor activity. Develop thoughtful and successful plans to grow market share.

e.    Establish, sell in and evaluate the effectiveness of promotional deals

4.   Drive Distributor Performance

a.    Build effective, collaborative relationships with distributor principals, operational staff and sales teams. Manage distributors to achieve goals and strategic objectives.

b.    Assist/educate BOS distributors and their sales teams to best on-sell the BOS brand & products.

c.    Secure access to sales data to identify opportunities and to analyse and track our performance.

d.    Design and implement effective incentive mechanisms for distributor teams to drive performance

5.   Support the BOS Team

a.    Weekly travel to the West Region Team meetings in San Diego to plan and co-ordinate work. Additional travel within California or in the US may be required.

b.    Support other Area Sales Managers to share insights, best practices, “wolf-pack” and contribute to team esprit de corps.

c.    Feed back to marketing and product teams on opportunities or challenges with products in order to inform product positioning and communication, innovation, pricing decisions or manage quality in trade.

d.    Carefully manage stock and work with Accounts team to process invoices and collect outstanding payments or reconcile invoices.

e.    Regularly participate in sampling stunts and BOS promotions to engage with potential BOS consumers




·         New outlets

·         Outlet retention rate

·         Volume

·         Revenue

·         Market share


·         1-3 years’ experience in a sales function, with exposure to FMCG (fast-moving consumer goods) industries in the Area.

·         Ideally with exposure to both big-company standards of excellence, and smaller, entrepreneurial, high growth spaces. Comfortable with the flexibility and innovation required in an innovative, high-growth company.

·         Have passion for success, willingness to learn, ability to operate independently, be hard-working, entrepreneurial, self-motivated, caring, and possess a strong internal drive to achieve success.

·         Have clearly demonstrable comfort with, and flair for, communicating and dealing with people from a variety of cultures, languages and backgrounds.

·         Have relevant undergraduate degree – bachelor’s degree is preferred but not required. Bottom line: candidate needs to be both smart and well educated.

·         Be willing and interested in frequent travel. Not scared of modestly priced hotels, economy class flights, taxis and airport lounges (-:. Comfortable to travel much of the week. Current driver’s license and well-functioning vehicle is critical.

·         Have organisational capabilities – which the candidate will use to rapidly develop thorough, accurate and comprehensive analysis of performance and well-structured and practical execution plans which they will be able to deliver thoroughly.

·         Good command of English as a language (both written & spoken). Able to present well and comfortable negotiating, pitching and cold-calling.

·         Feel and demonstrate a natural affinity and possibly even an “emotional connection” with BOS’s brand, products, and evolving business philosophy.

·         Be a natural “connector” who engages easily across the business, and builds strong networks outside of the business.

·         Adaptability – this position is with a small team in a startup situation.  It is likely that your responsibilities will change over the first year.

·         Be happy and passionate about life, people, and have a well-rounded life outside of work.



·         Details to be negotiated with successful candidate, but will include:

o   Market-related base salary.

o   Quarterly incentive bonus

o   Reimbursement for travel expenses

o   Health care


This is a great chance to learn several sales channels and launch a career in the fast-growing natural beverage industry with an exciting, international company.


Position Type: Full Time
Country: United States
Willing to Relocate:
Willing to Travel:
Minimum Experience Required: 1-3 years


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